As a chartered accountant, you may be wondering how to go about digital marketing to attract and retain clients. After all, with so many businesses out there, how can you make yours stand out?
There are a number of ways to use digital marketing to your advantage, and I’ve outlined a few of them below.
1. Use SEO to Your Advantage
One of the best ways to make sure your chartered accounting business is visible online is to invest in search engine optimization (SEO). SEO is the process of making your website more visible in search engine results. When potential customers search for keywords related to your business, you want your website to come up as high as possible in the results.
There are a number of ways to improve your website’s SEO. One is to add relevant keywords to your website content. Another is to build backlinks, or links from other websites to yours. The more high-quality backlinks you have, the better your website will rank in search results.
2. Use Content Marketing
In addition to SEO, content marketing is another great way for chartered accountants to attract and keep customers. Content marketing is all about creating and sharing valuable content that will interest your target audience. This content can come in a variety of forms, such as blog posts, infographics, articles, eBooks, and more.
When creating content about your accounting strategies and methods, be sure to keep your target audience in mind. What pain points are they trying to solve? What information do they need from a chartered accountant? If you can provide helpful, relevant, and engaging content, you’ll be more likely to attract and keep customers.
Get found through business directories and online partners
You can powerfully combine your seo and content marketing with cloud-based partners like Xero accounting software, who list their advisory partners in a way that Google sees and rewards. Google knows who Xero is, and knows that Xero is a powerful and globally trusted accounting platform. Therefore, if Xero lists you as an advisor, Google is given a clue that your chartered accounting agency is also trustworthy.
Business directory listings have a similar effect, although you need to ensure that it is a quality business directory in keeping with your stature as chartered accoutants.
3. Utilize Social Media
Another great way to reach potential and current customers is through social media. With over 2 billion active users, there’s a good chance your target audience is using social media. You can use social media to share your content, interact with customers, and build relationships.
Chartered accountants could share posts highlighting the business growth of their customers, key staff appointments, changes to accounting rules around deductable expesnes, articles relating to important dates in the tax calendar, and so on.
In addition to sharing your own content, be sure to share other relevant content as well. This could come from government agencies, tax specialists, news sources, or blogs. By sharing a variety of content, you’ll show that you’re a credible source of information.
4. Invest in Email Marketing
Email marketing is another digital marketing tactic that can be highly effective for chartered accounting practices. This involves sending marketing messages to potential and current customers via email. Email marketing can be used to nurture leads, build relationships, and drive conversions.
The key is to have a lead magnet on your website or social media. Offer something of high value to people visiting your website in exchange for their email. For a chartered accountant this could be e-books on how to save tax, business growth strategies, or tips for attracting customers. You could also offer a free consultation.
When creating email marketing campaigns, be sure to personalize your messages. Add the recipient’s name, share relevant information, and offer something of value. If you can create messages that are targeted and helpful, you’ll be more likely to attract and keep customers.
5. Use Paid Advertising
Paid advertising is another great way for chartered accountants to reach potential customers. This involves paying to place ads on search engines, social media, and other websites. Paid advertising can be an effective way to reach a large number of people quickly.
The most effective means of paid advertising is working with a marketing agency who will create Google Ads for your business.
When creating paid ads, be sure to target your audience carefully. You can use keywords, demographics, and interests to target your ads to the right people. In addition, be sure to create compelling ad copy and offer something of value. If you can do these things, you’ll be more likely to attract and keep customers.
Digital marketing can be a great way to attract and keep customers. By using SEO, content marketing, social media, email marketing, and paid advertising, you can reach a large number of potential customers. If you can create a strong online presence, you’ll be more likely to attract and keep customers.