Gatorade Prank Adverts Gatorade’s new advertising campaign can only be described as an attempt to slim down their customer base. Customers were shown Read More
Nike’s Innovative Demonstration Marketing When releasing the most flexible athletic shoes in history, Nike did not want to simply tell consumers how flexible the shoes Read More
Five Sneaky Retail Tactics And how to prevent them turning into transactions. According to Adweek, retailers have a smorgasbord of “mind games” they play on Read More
Klout to sell for more than $100M The word on the street is that Klout, the social media influence analyser, is about to be sold to Lithium Technologies for Read More