Google Proves Online Ads Drive In-store Traffic
It’s easy for Google to prove that online ads drive web store traffic. Simply count the number of website clicks over
The Building Blocks of Great Email Campaigns
It’s not easy to get excited over email marketing campaigns. They are worse than direct mail campaigns – considered more
Star Wars Winning Social Media A Year Before Release
There is still a year until Star Wars VII is released in cinemas, yet it is already succeeding on social
Shop Where Everyone Knows Your Name
There have been some bizarre yet exciting developments in retail recently. First came the shock of having robot shop assistants
The Brands That Boomed and Busted in Social Media This Year
2014 has been a year to remind us that the Internet is making the playing field much more global. Your
The Best Marketing Campaigns of 2014
In 2014 we have seen a range of marketing efforts – from engaging interactive billboards to Samsung hitching onto
The Battle of Five Armies Fights for NZ Tourism
Warning: Doesn’t really contain spoilers but to prevent anyone getting upset I’ll include this little disclaimer. The final film of
Man Made of Skittles Features in Mockumentary
There are stories of men being bitten by spiders and struck by lightening who get super powers or unusual anatomical
IKEA Replaces Uncomfortable Theater Seats with Plush Beds
Movie-goers in Russia are being treated to a nice surprise when they visit a theater. Attendees get to watch movies
The 10 Most Memorable New Products of 2014
In 2014 consumers were even more capable of discovering memorable new products. Social media and in particular Facebook were instrumental