How the Marketer Stole Christmas
Every who down on earth liked traditional Christmas a lotBut the marketer and their team did NOTThe marketer hated Christmas!
The Battle of the Parachute Festival Replacements: Cloud Festival vs Festival One
Parachute Music caught everyone by surprise this year when they announced in March that Parachute Festival would be no more.
Google’s New Cycle of Advertising Revenue
Google recently decided that the 58.8 billion it makes from mainly online advertising simple isn’t enough. They found themselves stuck
Five Dramatic Changes to TV in 2014
Over the past year, we have seen some pretty dramatic changes to television and TV advertising. These changes seem to
What the Five Most Viral Ads of 2014 Have in Common
This year we have seen a range of different techniques used in the 20 most viral ads of 2014. From
The 20 Most Viral Ads of 2014
If you haven’t been keeping up with viral ads of 2014 here’s what you missed: Neymar Jr playing football with
Old Spice Makes Another Viral Ad Four Years Later
Four years ago Old Spice took their space in the Internet hall of fame through an advertisement placed on Youtube.
Another Deathly Disappointing Fair Go Ad Awards
Although parts of the Fair Go Ad Awards were deathly disappointing, altogether it was not a bad ceremony. As per usual,
An Unorthodox Approach to Launching an App
What’s the best way for a large fast food chain to immediately get attention on it’s new app? Taco Bell
The Financial Reward of Rebranding
Several months ago I analysed why Telecom’s rebrand sparked with potential. Now it’s time to consider whether Telecom’s rebrand has