Tyre Demonstration Takes on Gravity
A heavy duty radial tyre has turned away from regular tyre promotions. Rather than tackling other tyres and their manufacturers,
Using Innovation to Reinvent and Outperform Existing Products
It is difficult to always be the first in line – especially when it comes to the new product line.
New York Tourism Company Now Targeting Locals
Tourism marketing companies usually target foreigners with tantalising campaigns promoting pristine beaches or adrenaline thrills – usually things a tourist doesn’t
Ad Network’s Research Over-segments Millennials
An ad network’s reasearch has segmented millennials into twelve different subsegments. Is this oversegmenting? Or is it time that marketers
North Face Shop with Disappearing Floor!
Shoppers in South Korea looking for new jackets or a little retail therapy got more than they bargained for.In this
iPhone 6 Dumped in Beer!
People go to extraordinary lengths to get their hands on the first iPhone. Hoards of people wait in queues and
Tech Brands Take Top Spots
Tech brands have taken the top spots on a list of most valuable brands. According to a study by Forbes,
The Evolution of TV Over the Last 20 Years
Over the span of 20 years, traditional TV has gone through some radical changes. As TV is a traditional and
The Incorrect Guide to Handling Negative Publicity
It seems recently there has been a string of brand shaming in the media. While this isn’t new, it is shocking
Tricks to Effectively Market Services
New Zealand is a service economy. Services are becoming increasingly potent especially because of our focus on serving rather than