Restaurant’s Best Business Move in Years is Encouraging Negative Reviews
Italian Pizza restaurant Botto Bristo is asking for customers to rate their restaurant as one star on Yelp. Except they
Simple Ways to Improve Your Word of Mouse
As the world becomes inevitably more and more digital, it seems as though companies who ignore the Internet will be
Augmented Reality Ad Brings Viewers Into the Storm
An outdoor advert for tornado-themed film Into the Storm causes passerby’s to be swept up in the company’s clever campaign.
Labour’s Defeat Points to a Forgotten Target Market
With the devastating defeat for the Labour Party in the election, Labour seems to have lost touch with what resonates with
Land Rover Promotional Contest Goes Galactic
Alongside the launch of a new SUV, Land Rover has announced a promotional competition with the grand prize being a trip
Malaysian Airlines Advertising Blunder
The outlook for Malaysian Airlines has appeared bleaker and bleaker over the last six months. In the course of six months
IKEA Commercial Takes on Apple With its Brand New Technology
IKEA has found a way to position a run-of-the-mill print catalogue as advanced, high tech and well worth reading. Using this
How to Market An Unmarketable Product
Not all products are as highly differentiated as a walking cane with GPS or a restaurant with deaf servers. These are a lazy
Facebook Tests Buy Button
Previously, Facebook was only seen as a medium to communicate with customers through Facebook ads. Now after the social media giant
Telecom’s Rebrand Sparks With Potential
Ever since its inception in 1987, Telecom held steadfast to its generic brand name. However as the company has grown and