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Innovative Point of Difference in Deaf Restaurant

A restaurant in Canada has recently opened with a unique point of difference. The Signs restaurant is a restaurant in which

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Nissan’s Speedy Royal Baby Tweet and Ad Creative

Nissan was the first company to commercialise the announcement that the Duke and Duchess of Cambridge are expecting their second

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Poo-Pourri Ad Claims Girls Don’t Poop

When faced with the challenge of communicating about a topic not usually discussed, Poo-Pouri managed to craft together a brilliant ad:

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How to Position Your Brand as the Best, Using the Psychology of StoryTelling

It’s interesting to explore the psychology behind positioning a brand as the best in its category. Brands have a wide variety

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Heat Pumps Websites Battle It Out

If you strike up a conversation with anyone in the heat pump industry about which heat pump brand is best, you’ll

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Gatorade Prank Adverts

Gatorade’s new advertising campaign can only be described as an attempt to slim down their customer base. Customers were shown

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Nike’s Innovative Demonstration Marketing

When releasing the most flexible athletic shoes in history, Nike did not want to simply tell consumers how flexible the shoes

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Five Sneaky Retail Tactics

And how to prevent them turning into transactions. According to Adweek, retailers have a smorgasbord of “mind games” they play on

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Some Impressive Stunts in BMW’s Drift Mob Ad

BMW are pushing the limits again with some very impressive stunts in their latest ad. This time instead of just

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Yellow Pages Struggling in an Online World

2014 looks to be a year where traditional advertising mediums continue to struggle while online marketing strengthens its position as

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