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Dan Carter and Other Social Media Influencers Big Shock

Dan Carter, ShaanXO and LORDE all have a loyal band of followers on Instagram. They also may have six-figure paychecks

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Fixing a Leaky Drainage Website

You could be the leading drainage expert in the whole country but if your website doesn’t get customers through, your

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The Force of Star Wars Marketing Strategy

Pre-note to all fleet junkies, Jedis and other Star Wars fans: If you haven’t yet seen Star Wars The Force Awakens, this

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Avoid ‘Gift Face’ This Christmas, Where You Grin and Bear a Bad Present

Christmas is an awkward time of year. Talking to relatives you haven’t seen since last Christmas (for good reason), dealing with

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The Best Campaigns of 2015

2015 has been an unusual year. Adelle returned to music, terror attacks continued to spike, brands released their own emoticons

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These Japanese School Girls Have an Unbelievable Secret [Video]

Makeup is transformative. But simply telling you that isn’t going to convince you. So this Japanese cosmetics company needed to

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The Coke Can Coca-Cola Co. Just Wishes You’d Forget Already

Are you in food marketing? There’s a pretty vital morsel of information that is useful for any field of marketing, but somehow, few

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Barbie’s New Face Raises Marketers Eyebrows

For a doll that can’t speak, Barbie sure has caused some controversy. This plastic haired, ill-proportioned doll has caused nationwide campaigns

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Pepsi’s Insane Use of $20 Million Dollars On This Ad [Video]

I believe insanity works in stages. There’s put tomato sauce on everything level of crazy. Then there’s spend $23 million

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Heineken Presents The Jonah Lomu Machine

What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin

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