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What Facebook’s New Ad Editor Means for You

Facebook has a tendency to make mountains out of molehills on little changes they make. But in this instance, they

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The Quest For Game Advertising

As of recently, advertising for online gaming has increased tremendously. Games have been used almost since their inception to advertise products

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Don’t Sell Yourself Short: 5 Quick Steps to Master Personal Selling

“You can be the juiciest peach in the world, and there’s still going to be somebody who hates peaches.”  –

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Turbo Charging Content Technology

Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers. But does

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No Nonsense Guide to The Four Marketing Organisation Structures

In theory most managers know what the four marketing organisation structures are. But when it comes to putting them into

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Why I’m Not Sold on Apple’s Mission Statement

As any new manager does when they enter a job way over their heads, Tim Cooks cautiously made little tweaks

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How to (legally) Peek Into Your Competitor’s Strategic Toolbox

Ever wonder how to get an idea about what your major competitors have in their strategic marketing toolbox? Here are

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Most Common Mistakes When Writing a Mission Statement

Mission statements seem so inherently simple that managers don’t put much thought into them. Read: any thought into them. Because

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Viral Vacuum Ad Still Sucking in Views

What has two wheels, unmatchable suction power, nearly 500 million views and one outraged audience? LG’s viral advertisement for a

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Why I’m Not Sold on Walmart’s Social Media Strategy

Bright eyed and bushy tailed Walmart employees can sell just about anything from bacon scented pillows to Duck Dynasty wine.

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