Marketing Observations Archives - Page 4 of 6

Online Brands

Every who down on earth liked traditional Christmas a lotBut the marketer and their team did NOTThe marketer hated Christmas!

Over the past year, we have seen some pretty dramatic changes to television and TV advertising. These changes seem to

This year we have seen a range of different techniques used in the 20 most viral ads of 2014. From

Although parts of the Fair Go Ad Awards were deathly disappointing, altogether it was not a bad ceremony. As per usual,

What’s the best way for a large fast food chain to immediately get attention on it’s new app? Taco Bell

Retail seems to be getting a robotic booster. Orchard Supply Hardware’s San Jose store is releasing a robot store assistant this

When you think of billboard ads, a few words that usually come to mind are static, outdated and just plain

According to eMarketer’s most recent report, the industry continues to spiral down a digital descent. What is this digital descent?

Air New Zealand have released what they call “the most epic safety video ever” – and it’s a title well deserved!

Recently we saw Korean North Face Attempt to bring the outdoors indoors. Now we see Coca-Cola take the indoors outdoors!