New York Tourism Company Now Targeting Locals
Tourism marketing companies usually target foreigners with tantalising campaigns promoting pristine beaches or adrenaline thrills – usually things a tourist doesn’t
Marketing Observations
Ad Network’s Research Over-segments Millennials
An ad network’s reasearch has segmented millennials into twelve different subsegments. Is this oversegmenting? Or is it time that marketers
The Evolution of TV Over the Last 20 Years
Over the span of 20 years, traditional TV has gone through some radical changes. As TV is a traditional and
The Incorrect Guide to Handling Negative Publicity
It seems recently there has been a string of brand shaming in the media. While this isn’t new, it is shocking
Tricks to Effectively Market Services
New Zealand is a service economy. Services are becoming increasingly potent especially because of our focus on serving rather than
Is Social Media a Passing Fad?
Opinions on the viability of social media are incredibly divergent. That is, one expert claims that social media is just
Gourmet Jelly Beans and the Power of Positioning
Businesses put a lot of energy into positioning their products and brand in certain ways in their consumer’s minds. Sometimes
90% Of Marketers Are Not Confident in how they Measure Content
In a study released by Contently, one key finding was that 90% of marketing respondents were not confident in how
How to Market a Country
Remember when Korea was seen as simply a mass electronics manufacturer? Well yes, it still is seen that way, but
Restaurant’s Best Business Move in Years is Encouraging Negative Reviews
Italian Pizza restaurant Botto Bristo is asking for customers to rate their restaurant as one star on Yelp. Except they