Heineken Presents The Jonah Lomu Machine
What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin
beer
Don’t Drink And Write Advertisements
The screen flashes with red and blue. It is the calm before the storm. A remorseful mother is ushered from the car
Lifeguards Condone Pop Up Bar Beside Beach
All for marketing purposes of course! Corona has decided to lend a fundraising hand to one of New Zealand’s most
What the Five Most Viral Ads of 2014 Have in Common
This year we have seen a range of different techniques used in the 20 most viral ads of 2014. From
iPhone 6 Dumped in Beer!
People go to extraordinary lengths to get their hands on the first iPhone. Hoards of people wait in queues and
How to Position Your Brand as the Best, Using the Psychology of StoryTelling
It’s interesting to explore the psychology behind positioning a brand as the best in its category. Brands have a wide variety