Three Marketing Tools To Avoid The Willy Moon Branding Blunder
The X Factor was never really the most politically correct TV show. Dozens upon dozens of performers enter to have
brand positioning
How To Sell An Organisation Which Refuses to Sell
Selling an organisation that sells things is easy. Excuse the pun, but it practically sells itself! Just focus on what
Building a Tradie Brand
Branding tradies is an incredibly niche market. Because of this, it’s not always the easiest to develop marketing strategies around.
How to Create a Bulletproof Brand
Branding is easier said than done. The apple logo alone has been fine tuned over eight times! Everything to do
Gourmet Jelly Beans and the Power of Positioning
Businesses put a lot of energy into positioning their products and brand in certain ways in their consumer’s minds. Sometimes
Labour’s Defeat Points to a Forgotten Target Market
With the devastating defeat for the Labour Party in the election, Labour seems to have lost touch with what resonates with
How to Position Your Brand as the Best, Using the Psychology of StoryTelling
It’s interesting to explore the psychology behind positioning a brand as the best in its category. Brands have a wide variety