The Financial Reward of Rebranding
Several months ago I analysed why Telecom’s rebrand sparked with potential. Now it’s time to consider whether Telecom’s rebrand has
branding
Tech Brands Take Top Spots
Tech brands have taken the top spots on a list of most valuable brands. According to a study by Forbes,
How to Position Your Brand as the Best, Using the Psychology of StoryTelling
It’s interesting to explore the psychology behind positioning a brand as the best in its category. Brands have a wide variety
TV Ad Explains Where the Surname “Ramsbottom” Came From
Here’s a funny TV ad launched by Trade Me Jobs: The ad definitely hits the humour element well. It’s interesting
Warehouse Stationery New Branding
Warehouse Stationery has recently unveiled a complete branding make-over. And what a brilliant make-over it is. Old Branding The old