As artificial intelligence (AI) continues to advance, its potential for assisting in content creation has become a game changer, especially in the SEO and digital marketing industries. Matt Diggity, a renowned SEO expert, has shared valuable insights into how AI can be leveraged to create high-quality content that reads as if it were written by a human. While AI can produce articles efficiently, there are several key strategies to ensure the content it generates feels engaging, natural, and authentic. This article will explore those techniques, inspired by Diggity’s expertise, on how to make AI-generated articles resonate with readers and rank well in search engines.
Matt Diggity’s AI Writing Approach: Optimising Content for a Human Touch
Diggity is known for his data-driven approach to SEO, and when it comes to AI content creation, he offers a unique perspective on how to harness AI’s power effectively. He suggests using a variety of prompts to guide AI writing tools, such as ChatGPT, in creating articles that are not only well-structured and informative but also human-like in tone and style.
Here’s how you can use AI to write articles that read naturally, incorporating key techniques and prompts inspired by Matt Diggity.
1. Persona Prompts: Emulate Your Favourite Writers
One of the best ways to make AI-generated content sound human is by using persona prompts. These prompts allow you to train AI to write in the style of a specific person, such as a well-known copywriter, blogger, or even yourself. You can provide the AI with a list of favourite authors or examples of the tone and style you want it to emulate, allowing it to tailor its writing accordingly.
- Example: If you want your content to sound like a popular blogger, you can feed the AI samples of their work and instruct it to mimic their style, vocabulary, and tone. This will make the article feel more personalised and relatable.
2. Personal Experience Prompts: Add Your Own Insights
A common issue with AI-generated content is that it often lacks the personal touch that comes from lived experience. Matt Diggity suggests using personal experience prompts to bridge this gap. By providing AI with specific anecdotes or opinions based on your experience, you can ensure the content feels more authentic and grounded in reality.
- Example: If you’ve had direct experience with SEO strategy, input details about a successful campaign and ask AI to weave this into the article. This will add a layer of credibility and personal connection that AI alone cannot replicate.
3. Fact Insertion Prompts: Strengthen Credibility with Data
AI can generate informative articles, but it’s crucial to support content with facts and statistics to build credibility. Matt Diggity recommends using fact insertion prompts to ensure AI integrates reliable data. By providing the AI with specific statistics or industry facts, you can enhance the article’s authority.
- Example: For a blog post about SEO, you can provide a list of the latest SEO statistics, and instruct AI to include them naturally in the content. This improves the factual accuracy and reliability of the article, making it more trustworthy for readers.
4. Perplexity Prompts: Expand Vocabulary and Sentence Structures
AI tools tend to use repetitive phrases and simple sentence structures, which can make the content feel monotonous. To solve this, Matt Diggity suggests using perplexity prompts to encourage the AI to expand its vocabulary and vary sentence complexity. This makes the writing more engaging and dynamic.
- Example: You can instruct the AI to avoid using certain overused words and to vary sentence length. This leads to more interesting and diverse content, helping it sound more natural and less robotic.
5. Burstiness Prompts: Vary Sentence and Paragraph Lengths
Another strategy Diggity recommends for human-like writing is using burstiness prompts to vary the length of sentences and paragraphs. Human writers often mix short and long sentences, creating a natural flow. By instructing AI to do the same, you can ensure the content feels more dynamic and engaging.
- Example: Ask AI to alternate between short and long paragraphs. This variation keeps readers engaged and mirrors the natural writing rhythm of a human writer, making the article more appealing to read.
6. Unfluffing Prompts: Eliminate Redundant Information
AI sometimes generates filler content or “fluff” that doesn’t contribute to the overall message of the article. Diggity’s solution is to use unfluffing prompts to remove unnecessary sentences and keep the content focused. By cutting out irrelevant information, the article becomes more concise and valuable.
- Example: Instruct AI to remove any sentences that don’t add value or directly contribute to the article’s goal. This improves clarity and helps ensure the content stays engaging without unnecessary padding.
7. Flavor Prompts: Add a Conversational, Engaging Tone
To make AI-generated content more engaging and conversational, Diggity advises using flavour prompts. These prompts encourage the AI to use idioms, metaphors, anecdotes, and a more natural dialogue style, making the article feel less formal and more relatable.
- Example: Ask AI to “write with a friendly tone” or to “use casual language and include relatable examples.” This will give the content a more human voice, making it easier for readers to connect with the material.
8. Audience Targeting Prompts: Customise for Specific Readers
Human writers naturally adjust their tone and style to suit the audience they’re writing for. AI can do this too, using audience targeting prompts to tailor the content to a specific demographic or group of readers. By guiding AI to write for your intended audience, the content becomes more relevant and engaging.
- Example: If your target audience is small business owners looking for SEO tips, instruct AI to focus on practical advice and use language that resonates with that demographic. This ensures the content feels personalised, helping build a connection with readers.
9. SEO and Human-Like Content Aren’t Mutually Exclusive
A common challenge with AI-written content is balancing SEO optimisation with a natural writing style. Matt Diggity stresses that SEO-friendly content can still read like it was written by a human. AI can be instructed to strategically place keywords, optimise headings, and ensure proper formatting for SEO, all while maintaining a conversational tone.
- Example: Use AI to generate SEO-optimised meta descriptions, headings, and content that includes keywords naturally, without sacrificing readability. This way, you get the best of both worlds: content that ranks well and engages readers.
10. Iterate and Train Your AI
Matt Diggity emphasises the importance of refining and iterating on AI-generated content. The more you work with AI tools, the better they become at producing content that matches your style and preferences. By continuously fine-tuning prompts and reviewing the AI’s output, you can get increasingly human-like results.
- Example: Regularly update the AI with feedback, fine-tune prompts, and train it on new writing samples to improve the quality of future content. The more you guide the AI, the closer it will get to matching your desired writing style.
Conclusion: AI is a Tool, Not a Replacement
AI can be a powerful ally in producing high-quality content at scale, but it should be seen as a tool to enhance human creativity, not replace it. By applying Matt Diggity’s strategies and using persona, experience, fact insertion, perplexity, burstiness, unfluffing, flavour, and audience-targeting prompts, you can elevate AI-generated articles to sound natural, engaging, and human.
Ultimately, the key to success lies in combining AI’s efficiency with your own creativity and insight. With careful guidance and fine-tuning, AI can help you produce articles that resonate with readers, build authority, and perform well in search engines—all while sounding like they were written by a real human.